Sunday, October 17, 2004

"appealing to voters' emotions"

New York Times article
"In one of President Bush's latest advertisements, a clock ticks menacingly as a young mother pulls a quart of milk out of a refrigerator in slow motion, a young father loads toddlers into a minivan and an announcer intones ominously, 'Weakness invites those who would do us harm.'

"In one of Senator John Kerry's recent commercials, a man shoots a machine gun into the air, a car bursts into a huge orange fireball and a group of Iraqi men carry what appears to be an injured person on a stretcher as an announcer says, 'Now Americans are being kidnapped, held hostage - even beheaded.'

"In the final days before the election, the campaigns and the outside groups supporting them are taking an already unusually intense and confrontational advertising war into grim new territory, with some of the most vivid and evocative images and messages seen in presidential commercials in a generation, political analysts and historians say.

"At work, they say, are direct appeals to fear, with Mr. Bush's campaign and supportive groups making the case that a vote for Mr. Kerry is a vote for insecurity at home, and liberal groups and Mr. Kerry using commercials to make the case that Mr. Bush's Iraq policy has caused needless deaths that will continue if he stays in office."



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